Meet Ellie, our color-coding–obsessed founder and the creative mind behind ToneTabs.

Ellie began her hairstyling journey in 2011, where she quickly fell in love with the art and science of hair color. Over years behind the chair, she discovered a not-so-glamorous truth: keeping her favorite toners — especially her beloved Redken Shades EQ — organized was harder than creating the perfect formula.

Armed with a passion for color and an eye for order, Ellie started labeling her bottles with hand-written colored stickers to track tones and undertones. It worked… kind of. But after years of buying and scribbling on stickers, she had a lightbulb moment:

“I can’t be the only stylist who wants an easier, better-looking way to stay organized.”

And just like that, ToneTabs were born — a simple, stylish solution that helps stylists instantly spot color families & undertones, stay organized, and keep their stations as polished as their work.

Created by a stylist, for stylists, ToneTabs are inspired by the everyday behind-the-chair hustle.

ToneTabs are not affiliated with or endorsed by Redken. They’re independently designed to coordinate with Redken Shades EQ color line for easy, color-coded organization.